We all love to buy branded goods. Sometimes it is because of peer pressure, and at other times, it is because of social acceptance. However, it is widely because of the high quality and premium service that brands offer. OnTheList is one such luxury brand that helps its customers to get what they want. And then, eventually, customers develop loyalty to the brand. This pioneering concept gives both the customers and the luxury brands a unique opportunity for mutual benefit.
Branded products are expensive. The prices skyrocket after including all the expenses incurred on the assembly of the product. The manufacturers must ensure that they use the best ingredients to produce the best results as they cannot afford to lose their clientele.
Due to the high prices of the branded products, the clientele is limited, and the manufacturers can’t afford to lose their existing ones; hence they use ingredients that would bring on the best results. The end-of-season merchandise is put on sale at extremely reduced prices to attract customers. Once the customers start using these items, some get attracted to them and become regular customers.
ONTHELIST
This is an interesting new concept where all brands come together and put their off-season items in one place. Delphine Lefay and Diego Dultzin Lacoste founded OnTheList in 2016 in Hong Kong. Both of them loved to shop and knew how to make the best of these mega sales. They brought their combined knowledge and their mutual passion together to turn it into a successful business.
It was founded in Hong Kong, but the popularity of this interesting concept soon brought it to the island of Singapore. In 2018, OnTheList opened its door in Singapore and, in 2019, in Taipei.
OnTheList is not a shop but a concept. It works on a membership basis. You have to get yourself registered with them ahead of time. Registration is a simple process. Then they send you an e-invite to their next Flash sale.
OnTheList first coordinates with the other brands and gathers their merchandise under one roof; then, they send out the invites to their members, inviting them on the allocated days, informing them of the huge discounts offered. This way, the customers get to shop for their favorite luxury brands at a discounted price. The brands themselves get to turn their past season merchandise into an opportunity while simultaneously opening a channel to a wider consumer market.
OnTheList is dealing with 300 world-renowned brands. Some of the leading brands include
JIMMY CHOO, a British fashion house, deals with luxury shoes, handbags, accessories, and fragrances.
SHISEIDO company limited is a japan based international company that deals exclusively in cosmetics. It deals in makeup, skincare, hair care products, body care, and fragrances.
ARMANI is a much sought-after brand. Originating from Italy, Georgio Armani deals in manufacturing, distributing, and retailing haute couture, home interior, cosmetics, eyewear, accessories, jewelry, watches, shoes, leather goods, and ready-to-wear.
MULBERRY deals exclusively in leather products. It is also a British fashion house that was founded in 1971.
SAMSONITE is an age-old trusted name in travel accessories. They deal in all sorts of luggage bags, from pouches for toiletries to large suitcases. Time has proven their products to be reliable and durable.
MICHAEL KORS is an affordable luxury brand that deals in a variety of products. They deal in men’s and women’s products. They offer bags, footwear, ready-to-wear, watches, fragrances, and jewelry.
MARC JACOBS was founded in 1994 in New York. It deals in Ready-to-Wear, fragrance, handbags, cosmetics, and even book launches. The owner/ founder is the youngest designer in the history of CFDA to receive the Perry Ellis Award for New Fashion Talent.
TOM DIXON is a revolutionary innovator who has given interior designing a new look. This luxury brand is dealing exclusively with furniture, lighting, and accessories. He has made some radical furniture items with welded steel. He keeps on reinventing and refurbishing his work.
MOLESKINE is based in Milan, Italy, and produces all things related to paper. Another luxury brand deals in paper and its products. It designs and produces luxury planners, sketchbooks, notebooks, wallets, journals, various accessories, and stationery.
TIMBERLAND is an American company that deals with outdoor wear. Its main focus is shoes for rough and tough wear like hiking boots. They produce these for both men and women. Their shoes are well received all over and are popular with people who like to hike.
BA&SH is a brand founded by women for women. The idea behind this luxury brand was to create a dream wardrobe, and it has strived towards that. This brand produces all the items essential for a woman’s wardrobe like clothes, shoes, bags, and accessories. The BA&SH style is distinctively Parisian.
USE ATOME TO SHOP AT ONTHELIST
Headquartered in Singapore, Atome offers its users the choice and convenience of more flexible payment options for a variety of products and services. The app allows shoppers to split their purchases over three interest-free monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making higher quality products more affordable.
CONCLUSION
We all need to enjoy ourselves every once in a while. It is good to pamper ourselves. So go ahead and buy these luxury brands for yourselves. You can also buy these items from these wonderful flash sales and gift them to your family and friends. Everyone would love receiving these branded items as gifts. Enjoy them. Buying from flash sales and buying through Atome, you will get the best deal ever.
