The founder's alter-ego, a sloth, is the inspiration behind Fii Beauty. She love exploring new beauty products and trends, but also too slothful to include a hundred and one products in her self-care routine. Hence, the creation of Fii - A one-stop solution to all your beauty needs. At Fii Beauty, they also believe that beauty is for all and not targeted only to a certain age, gender, or skin color.    With Fii Beauty, she hopes to reminds you of the inner child in you who wants to be heard and seen and also eases the stress, disappointment, and burnout you experience daily by starting and winding down our day with fun!  We do not stop having fun because we grow old. We grow old because we stop having fun! So no matter your age, remember to have fun and be the inner child in you!

HardwareCity has launched a series of DIY sections, garden concept stores & kiosks as well as Pop-Up DIY Stores within the leading supermarkets in Singapore. Compared to other retailers, HardwareCity stands out by combining the brick-and-mortar stores and modern eCommerce to provide a unified customer experience. The consistent cross-channel brands representation in-store, on the website, mobile app, social media and traditional advertising enables HardwareCity Retail to connect with the customers in harmony. HardwareCity carries only the best brands focusing on home improvement, pampered hobbyist with great options of tools, equipment and gardening products, level up the new normal barbeque experience at the comfort of your home with our excellent options of burners and accessories. Also enjoy the wide range of gardening & horticulture products brought to you by HardwareCity direct from the farms & nurseries. Fresh, authentic & trustworthy.

Create effortless fashion essentials to empower confidence in individuality.

Since their inception in 2005, PEDRO has launched both men’s & women’s collection of footwear and accessories that extends beyond their 109 global stores to an online shopping experience at pedroshoes.com. By relating, refining and reinventing, they create updated essentials that blends seamlessly into different wardrobes of style. Enabling individuals to celebrate & express their unique identity that goes beyond skin deep. With empathy at the heart, PEDRO curates and creates with a curious mind, constantly evolving with the world around us, to empower people with confidence that transcends through time, race or gender. Their modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East, and the United States of America.

Flowing down the slope of mountain, rainwater carries mud from the mountain’s peak to the foothills, where the Tiber River flows. Within the mud, a perfect combination of ingredients blend together to create soap. A miraculous creation of nature. Here, the ancient Roman women discovered this creation. They used the first soaps of the world.  Born from everlasting stories, Mt. Sapola’s products stem from pure inspiration. From hand-made soap to every spa product, our concept of ‘Natural Spa at Home’ allows you to easily treat yourself at any time.

Early childhood music school for newborns to 7 years old children aim in creating solid musical foundation & bonding for life.

Our Music Studio has a team of experienced, dedicated, and well-trained educators to guide learners through the Music Learning Process. They facilitate the creation of joyful and lasting musical memories for their students and ensure they have an amazing journey of musical discovery. 

At Jeulia, jewelry is more than an accessory - it represents something much more profound. Through jewelry, we're endowed with the ability to not only personalize a look, but also evoke emotion and create memories. This is the very mentality of Jeulia; we create premium, artisanal jewelry that embodies both who you are and what you stand for.

Founded in 2021 as a passion project by a team of engineers and inventors, Trident has made it its mission to provide customers worldwide with the freedom to breathe safe, clean air.  Trident first came to life when the company’s founders found themselves frustrated by the market’s lack of quality air filters. Realizing that they required top-tier expertise, Trident decided to call upon the experts at the Agency for Science, Technology, and Research (A*STAR).  Given that most commercial air filters only removed some harmful substances from the air, these devices were only providing customers with a false sense of security. Hence, this is why the Trident team decided to tackle the problem head-on and develop their own solutions. All of which allow customers to enjoy a 360-degree zone of continuous protection – thus keeping them safe at all times.

Prime Decor Furnishing aims to delivery the dream home to every customer. They are committed to offering professional services with quality assurance and at the most competitive prices. Prime Decor place great emphasis on honesty and open communication, they understand the importance of follow-up and timely delivery and have invested in technology to make this possible.

Hello Bicycle! is Singapore’s largest importer of lifestyle bicycles and cycling accessories suited for leisure, commuting and fitness purposes. With a vast bike selection for both adults and children alike, they are proud to carry brands like Linus, Tokyobike, Lekker, Shulz, Cruzee, Abus, and Crankalicious. Moreover, they are always on the lookout to bring in greater exciting brands and products for customers.

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